, Marketing Without Tricks: How to build trust?
What you will learn in this course:
- How to identify and avoid manipulative marketing practices?
- What are the practical tools to align your marketing strategy with your core business values?
- How to apply the 5Cs framework to conscious marketing?
, Healthy Business, Healthy Planet
- Outline the framework on planetary boundaries and its relevance for your professional work and decision-making.
- Assessing the impact of exceeding planetary limits on achieving sustainability goals, with a focus on the economic, public health, environmental and social implications.
, Human Rights in the Supply Chain: The Importance of Due Diligence and the Impact of the CSDDD
- What are the best practices for managing risks in value chains and enhancing their sustainability?
- What are the relevant international and European standards in this area?
- Why is aligning business operations with human rights and environmental standards a competitive advantage in today’s global economy?